Personal branding – it’s about you
Keith October 19th, 2013
Personal branding is about you. It’s about you presenting yourself to an audience. It’s about you standing out.
But there are two sides to this coin. On one side, you need to understand your audience, and you need to know what will speak to them – what it is you need to present that will connect with them. The other side of the coin is you. It’s who you are. You are the sum total of your experiences and what you represent to your audience.
But who are you?