Social media and snake oil

Well, that was my working title for an article published in the November issue of  Business West. The title for the published article ended up as the more prosaic – but probably more appropriate – Let’s talk social media.

A PDF version of the article is now available for download from this site.

This is planned to be the first in a three-part series at Business West. I have just submitted article number two, titled (for now) To tweet or not to tweet. You’ll see it first on Business West.

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