How do you define what you do? Particularly when the main thing you do is something as potentially nebulous as “Knowledge Management”?
In order to clarify the consultancy services that AcKnowledge Consulting is offering to the market, I have drafted a collection of Capability Statements. A Capability Statement is normally a fairly straightforward document, outlining a technical function that can be delivered by an organisation – particularly one operating in an area like IT outsourcing. This is fine where the technical capability is readily understood by all concerned.
The main area of this consultancy service is Optimising organisational efficiency by effectively managing and delivering the knowledge required to meet business demands – with a particular focus on meeting the demands of a sales force. This could be summarised as “Knowledge Management for Sales”, but the term “Knowledge Management” can mean many different things. Accordingly, I have developed a slightly different format for my Capability Statements, as follows:
- The Business Situation – an outline of the needs of a particular function or group within an organisation.
- The Challenge – some specific issues in this area that require attention, or that are presenting a problem.
- Where AcKnowledge Consulting can help – an outline of some of the specific ways that AcKnowledge Consulting can address these issues.
- Why AcKnowledge Consulting? – some supporting information on relevant experience that can be brought to bear in this situation, including testimonials from clients as appropriate.
These documents are written on a single page for each capability. For an example, see the Knowledge Transfer Capability Statement. The current list of capabilities and statements is available on the About page on this site.
I welcome any feedback or comments on these statements, and how useful you may find them for understanding the services described.