Had a great day at the ECM conference today – it was great to meet some new people! As promised to the participants, here’s my very brief summary of the “three errors of ECM” from the McKinsey report that I mentioned. This is from Making a market in knowledge, by Lowell Brian, from 2004:
- Build it – and they won’t use it
- A huge DM technology investment is not a solution
- Content too hard to find, and not kept up to date
- Top-down Intranets don’t reach audience needs
- Corporate staff may not understand needs
- Expertise is distributed around organisation
- Distributed model better, but has flaws
- Closer to people and needs, but no guarantees
- Can lead to islands of incompatible technologies
- Solution – Knowledge Markets
I trust this may be helpful.
I have one more day here – and another catch-up with some of the local KM people – then off to Singapore on Thursday! (It’s a tough job, but somebody’s got to do it…)