Picture the Future: Australia
Keith March 23rd, 2010
Yesterday, on World Water Day, Siemens delivered a presentation outlining their technology blueprint for a cleaner, greener Australia. Using Siemens technologies in the fields of water and energy, they have put together a “technology blueprint for energy and water sustainability in Australia by 2030.” Impressive stuff. Most impressively, they claim that even: “current available technology, with some fuel switching, could reduce the emissions from the electricity sector by up to 30 percent”. Over the period 2000 to 2050, Australia’s population is expected to grow by 75%. The challenge is to reduce emissions over the same time period by 60%. Siemens claim that this can be done with the right mix of technologies, and without purchasing CO2 certificates from offshore.
Now if we could only get governments to pay some real attention to this…
The issues
There are four Mega-trends in the world at the moment: Climate change, Demographic change, Urbanisation and Globalisation. Energy is linked to all four, and water plays a role in two of the four.
Although we definitely have a number of crises on our hands in Australia, we sometimes forget that we are amazingly well-off compared to many parts of the world – for now. We have plenty of water in Australia; it’s just not all in the right places. We have excellent access to all known forms of energy; we are currently relying too much on coal & oil, the sources with the highest per capita emissions. Our immediate survival is not under threat. However, the time to act is now – before things get worse. The “do nothing” option means that we can expect an increase in emissions of 50% over the same 50 year period.
We also often tend to see only the costs of the solutions. We need to remember that new technologies also create more jobs. There are sound economic reasons for changing the game. However, “changing our view of the future can be unsettling”. It would be much better for our economy to invest in technology rather than buying in offshore CO2 certificates!
What kind of future do you want?
Siemens have applied their “Picture the Future” innovation approach to these issues; this approach is:
Concept > Research > Scenario >Validation >Picture
