This work describes national cultural patterns, and how they affect knowledge sharing.  Here is a simple summary diagram I have put together of the four basic types they described:

Both types of culture in the left column are independent and individualist, and predominantly Western. 

The top left quadrant is the domain of the rugged individualists.  They are mostly found in France, Germany, the UK and USA.  These people see each other as unique, and accept inequalities.  Thus they can naturally accept a social class structure.  They tend to hoard knowledge, and see this knowledge hoarding as power.  They like theoretical analysis.

The horizontal individualists in the bottom left domain see themselves as equal in status with each other.  Bhagat et al state that they also have “a relatively high tolerance for ambiguity and complexity”.   They are mostly found in Denmark, Sweden and Australia.  This is of particular interest, and will be discussed further.

The collectivist cultures represented in the right column are mostly Eastern.  These collectivists are interdependent, and tend to be much better at sharing knowledge than the individualists.  They historically share knowledge by storytelling, and have persistence – they are happy to let time take its course. 

At the top right, we have the culture of duty and conformity found in China, Korea, Singapore and India.  People in this cultural pattern respond to hierarchy and authority, and believe in service and sacrifice for the benefit of the group.  At the same time, individuals still see themselves as different from each other. This pattern is particularly evident in the caste system in India.  Another feature of this cultural type is favouritism shown to family members – seen in some developing countries in Africa, Asia and Latin America.

Finally – and perhaps most interestingly – is the horizontal-collective pattern, shown in Japan and the kibbutzim in Israel.  People in this pattern tend to have similar tastes and preferences, and strong group customs and relationships.  They have an ideal of equality as “oneness” with the group.  They are independent thinkers, yet prefer to make decisions by consensus.

Individualist cultures prefer working with explicit knowledge; collectivist cultures are comfortable with tacit knowledge.  There may also be a left brain – right brain analogy here as well.

Application of the model

I would suggest that this particular view is a somewhat blunt instrument – there are many other distinctions between cultures.  However, George Box’s maxim “all models are wrong, but some are useful” applies here.  Even at this coarse level, this model is useful for increasing our understanding of the impact of basic cultural types not only on knowledge sharing, but on many aspects of how the world operates.

The main intent of the model was to understand the barriers to knowledge sharing between different cultures.  Knowledge sharing between the cultural domains is easiest up and down the diagram (individualist to individualist or collectivist to collectivist), more difficult across the diagram (individualist to collectivist or vice-versa) but most difficult along the diagonals.

Looking at the nationalities exhibiting these cultural patterns, this highlights the great difficulties involved when attempting to take knowledge across some borders, such as, between Japan and the USA.  Similarly, it may also explain that even though Australia may be geographically part of Asia, we struggle to be seen as culturally belonging.

It is also useful in attempting to understand some of the basic differences in cultural context – the differences that cause global conflict.  People in one culture have difficulty with even a basic understanding of how people in another culture view themselves and the world.  This shows why attempts to impose universal moral standards generally fail.  

For instance, the concept of democracy is attractive to some cultural groups; less so to others.  It is not that some people “like” it more than others; it just makes more sense in some contexts than others.  Democratic cultural groups see democracy as an absolute, to be sought after regardless of context.  They cannot understand why people in other parts of the world would not want to be democratic, nor can they understand that these people may not see democracy as an absolute, but only as another aspect of a foreign culture – as much to be sought after as fast food restaurant chains.

I also find the impact of these cultural types on knowledge sharing and other activities within the culture just as interesting.

It is interesting to look at the model through the Cynefin lens.  Individualist cultures in general are represented as having an affinity for ordered systems, and collectivists as more comfortable with complexity.  This is perhaps reflected in the problems that Western cultures have in coping with complexity.  It seems that we still persist in attempting to use analysis and other ordered systems approaches to solve complex problems.

Down under

So how well does Australia fit into the horizontal individualist pattern?  “Australian culture” can be interpreted in a number of different ways.  There are also people who would claim that the term itself is an oxymoron.

Traditional Australian culture, as typified by “bush” culture or the Anzac legends, is the culture of mateship, of the “fair go”, of “she’ll be right”.  It is the culture of the larrikin or ocker, with scant respect for authority – or at least for authoritarians.  This is horizontal individualism at its purest – “I’m just as good as you are”.  (Even the grammar defies conventions!)

It is the dry, black humour born of the hardship of the pioneering days.  The original title of this blog was based on a typical Australian story dating from World War II.  It is interesting that this culture of equality was born out of a rigid class system – the history of squatters (landed gentry) and convicts.

Even the exalted position of the Anzac in Australian culture is interesting.  The Anzac legend was born from the crushing World War I military defeat at Gallipoli.  Even though the Anzac spirit is all about the sacrifice and the journey, the stories of the time are full of irony and self-deprecation.  Today’s pomp and ceremony seem a little out of place when you read these stories.

The Australian sense of equality is so ingrained that whenever people from vertical individualist cultures address me as “sir” I feel slightly offended, and find it hard to take them seriously. 

Successive waves of immigration have also added to and strengthened an amazingly rich multicultural nation.  Where else can you walk into your local Turkish restaurant to see a wedding reception in progress where the groom is Maltese and the bride Malaysian?

This culture has many laudable characteristics, but it is a coin with two sides.  It can also be racist (even if usually in an offhand, non-malicious way); it can also be misogynist.  It has historically ignored the existence of the indigenous inhabitants of the country that gave it birth – or looked on them with misguided pity or worse.  The concept of universal equality gives rise to the “tall poppy” syndrome, where even our loved heroes are eventually torn down to same level as the rest of us.  This indicates a lack of self-confidence and self-esteem.  In some ways, maybe we are still not comfortable with who we are.

On its brighter side, though, this typical Australian culture should give us some potential advantages in the knowledge age.  It is a beneficial environment for knowledge sharing, and a natural habitat for social media.  All tweets are equal.

But is this the whole story?  The culture that we see around us in organisations in Australia today seems to be much more vertical individualist in nature.  We have adopted much from the business culture of the USA and UK.  This may have been a good idea during the industrial age, but it no longer serves us well.

We have just been celebrating Anzac Day a week or so ago.  Let’s see if we can bring back some of the best aspects of the Anzac spirit and strengthen the collaboration in our organisations!

The 3e Factor is an innovative management consultancy specialising in business transformation, leadership development, and recruitment services, with its head office in Melbourne, Australia. Our focus is: Transforming Strategic Thinking into Reality by Developing Corporate Capability.

Have a look at the site, and browse the capabilities of the consultants working with the group.

Please feel free to contact me or The 3e Factor  if you would like to know more.

Some of these systems allow you to take control of your profile, and edit and update it.  The business models used by these sites can also be interesting.  Some are free, and offer premium services for a fee.  Some only allow you to take control of your profile for a certain fee. The information collated on the site may include details that are correct or incorrect; and the information may be current or out of date.

One that I have registered with is ZoomInfo, which allows me to log in and take control of my profile free of charge. I have been able to clean up the information there – although since my first clean-up, a heap more out-of-date info has been added, and a second profile created based on a mere mention of my name on another site with a link to a blog post here.  I have been able to easily merge this in to my existing profile. (Although some of the changes I made today may still take some time to appear on the site!) The site also keeps cached copy of the content that they found my name in – some of which is now up to four years old, and no longer exists at the original site. It seems that although I can edit my profile, I have no control over what out-of-date info they store about me in their cache. 

This has mostly been a positive experience, although I don’t remember seeing a lot of security to stop anyone else (whether of the same name or not) taking control of a profile.

I did once have a similar experience with a site called “Spock”, which seems to now have been subsumed into “Intelius“, purporting to be “The world’s largest and most accurate public record source.”  Although this does still provide links to some relevant sites on the search results, it no longer gives me any control over a profile, and all of the  “more detail” links refer to a name only vaguely like mine, and all results are within the USA. This seems to me to be a rather limited view of “the world” – as I understand it, the USA only accounts for 4.5% of the world’s population (according to the US Census Bureau).  However, for those in the USA, the sort of information stored here can supposedly include criminal records and “background checks”, which you have no apparent control over. 

This trend highlights the great benefit of occasionally searching for your own name on the net – that’s how I found out about ZoomInfo. It’s worth occasionally finding out what others are saying about you online. However, this is easy for someone with a name like mine – a Scottish first name and a French surname. So far as I know, I am still the only “Keith De La Rue” on the net. I pity all the “John Smiths” out there, and those with names of similar popularity of other ethnicities. (The secret is to choose your parents wisely – or change your name!) 

The appearance of sites that gather personal info without allowing you any control is a disturbing trend. Given the nature of the Internet, I don’t see that an awful lot that can be done to directly stop it. I don’t believe that there is any particular “authority” that can regulate this somewhat unethical behaviour globally. Whatever happened to Identity 2.0?

In the meantime, I believe that it is worth taking control of your own online identity on these systems where possible, provided that you are not exposing yourself to other forms of unethical behaviour when you do.

Without wanting to make light of the topic, I wonder if there will be a trend in future to give children more unique names to help them to have a globally unique online identity? Maybe ICANN should take a role in personal names as well?

The Government is hosting the “Realising Our BroadBand Future” forum on 10 and 11 Dec, to map the applications and business models that will thrive in Australia’s high speed broadband future.

Thanks to John Wells and co at CivicTEC, I am facilitating a parallel session in Melbourne that will generate some contributions to the discussion.  The session is at 8:30 to 12:00 next Thursday 10 Dec. Deloitte are very kindly hosting us at 550 Bourke St. This is a free session, but you must register. See the details, and click through to register here.

We’re talking about our connected future. This isn’t about technology, it’s about how we can all use it – to connect communities, build businesses, improve our education and health systems, create and innovate, improve our quality of life for all.  For those of you wishing to come along, please register as quickly as you can, as there are limited places available!  Read more in the Press Release.

I have circulated this to various networks in Melbourne – social media people, creative people, trampoline attendees, geeks, telecoms consultants and knowledge managers.  There should be some diverse points of view.  If you can’t make it, follow us on Twitter at #bbfmel.

Unfortunately, I can’t really take them up on the offer to attend – not unless someone is willing to sponsor me for the travel and accommodation costs, etc – but you, dear reader, can still take advantage of the discount offer.  You get a $200 discount on each full-conference pass, and you can also sign up for a free expo pass, all by clicking through to the discount offer.

They did send me this some time ago, and I am not sure if there is a cut-off date for the discount, so you may need to be quick.

So now you can’t say that I never do anything for you…

This article effectively serves as a White Paper on the work that I have done in the past on a Knowledge Transfer Toolkit, and the related consultancy service now offered.

The Australian Collaboration Software Report

Are you currently using collaborative software, or are you planning to acquire it? Would you like to benchmark your experience against that of others? Are you based in Australia? Please fill out the survey at http://tinyurl.com/ozcollab now!

Matt Moore of Innotecture and I are researching the use of collaboration tools in Australia. “Collaboration” is a buzz term at the moment, and we want to get behind the hype to discover how organisations are selecting and implementing tools and whether they are benefiting from them. If you have experience with selecting, implementing or maintaining a collaboration tool within the last 12 months then we would like you to take part in this survey. 

Read more about what’s in it for you at: http://ozcollab.com/.

First, back to the Digital Ministry article:

I like to record notes when I attend seminars.  For some time, I have been taking notes on a PDA rather than on paper, as the notes are then synchronised with my PC, and available for blogging or other reuse.  This is great for me.

But with Twitter, I can take notes in just the same way, and everyone “following” me on Twitter can choose to tune in if the topic is of interest.  The notes are necessarily brief, which helps to keep them focused.  Some of the feedback I have received from this has been overwhelmingly positive, with some stating that it is just like being there themselves.

The “tuning in” is done with the use of a “hashtag” – a word relevant to the title of the conference, preceded by a “#”, added to each tweet.  The attendees at the conference can immediately see each other’s tweets by searching for the hashtag, as can all of their followers not at the conference.  (It’s also a great way to connect with people with similar interests.) The Twitter stream provides a great summary after the conference for everyone. You can do this in Twitter search (which can be a bit slow and flaky), or through any of a number of other sites that access Twitter, such as #hashtags.

Since writing that, I have seen this practice grow. As there are more and more people using Twitter at conferences, the richness of the conversation has also grown. It has been great to see people unable to attend conferences actually joining in through Twitter. This is greatly facilitated by mobile Twitter interfaces or clients (dabr is my interface of choice). You can pick a Twitter-aware conference organiser when you see the hashtag put up on the screen at the beginning of the conference!  This saves any hassle in getting an agreed tag going.

Regular meetings may have different hashtags for different dates, or just re-use the same tag. For instance, at the monthly Melbourne KMLF meetings, we tend to stick to the same tag each month – #kmlf.  You can see some of our recent conversations (before, during and after the actual meetings) on #hashtags.

There’s more to be said about Twitter at conferences – but see Olivia Mitchell’s blog posts How to Present While People are Twittering and  8 things I learnt about using twitter as a participation tool for a great insight into fairly serious Twitter use at presentations.  (By the way – if you want to put up a live Twitter display during your presentation, go to Visible Tweets and enter your hashtag.) 

There are three particular points I would like to make on this topic:

The question of etiquette

“So the next time you present at a conference, instead of being confronted by a sea of faces looking at you, you may be phased by a sea of heads looking down at their laptops.” – Olivia Mitchell

The use of Twitter at conferences may be problematic to some people. To the presenter, it may seem that people aren’t concentrating. (Of course, they may be tweeting on a smart phone rather than a laptop, but the issue is the same.) As Olivia points out, the speaker may need to adjust to the fact that this may indicate that the audience is far more engaged than if they were staring out the window!

However, as always it amazes me that people will confuse an action with the tool used to perform the action. (I wrote about this some time ago.) In what way will the audience’s concentration be different when tweeting, compared to taking hand-written notes? Conference venues still supply pens and notepaper for this purpose, and I am not aware of anyone ever having a problem with an audience taking notes.

I have experienced audience members considering tweeting by others during conferences to be rude, and in general my response to this is the same. However, we do need to choose our times even when taking notes – one shouldn’t be tweeting or note-taking during times of group discussion.

Peer-to-peer learning 

“Let go of the illusion that you might know more than the audience.” – Olivia Mitchell

Olivia makes this point exceptionally well. Monitoring Twitter during a presentation is a great addition to just attempting o read body language. Very few of us that deliver presentations will know more on every point than every member of the audience! This can be a great tool for enhancing what we are saying, as well as our audience learning from each other. I understand that recent research in learning emphasises the importance of peer-to-peer learning - we usually learn more this way than we do from non-interactive lectures.

The challenge 

So here is the interesting part. All of the above assumes that there is no reason not to share what we are hearing at a conference or seminar.  It appears that most savvy conference companies have embraced this (it’s good publicity). To the other extreme, there are few people that would inadvertently tweet company meetings that were discussing commercially sensitive issues.

What is of interest to me is the area between these two extremes. Are there conference companies that have totally failed to realise what is going on, and have allowed tweeting without realising the implications? And are there other groups that wish to have some form of secrecy that would want to prohibit tweeting? I would really see this as a retrograde step. Social Media is all about the recognition that we live in an age of abundance, not scarcity. It’s all about the recognition that we all learn and grow by sharing. We are not living in an age of secrecy and prohibition.

(Late addition – see Do Conference Bloggers and Tweeters Need to Follow Media Rules? on Eric Schnell’s blog: “The Medium is the Message” for a very detailed guide to when to tweet and when not to!)

I have never yet been at any form of conference or meeting where I have been told that tweeting is “not allowed”, yet I have heard about some meetings where apparently there has been talk after the meeting that tweeting was frowned upon (although apparently not mentioned at the time).

But as per my point about the confusion between the action and the tool above, if people take their own notes, and then talk to others about the meeting, does that not amount to the same thing? Are we saying that Twitter is in some way subversive? It may be a more immediate way to spread what we learn at conferences, but is doesn’t really differ in substance from any other way of sharing what we learn.

So maybe Twitter is in fact a revolutionary tool. A tool that is shining a new light into places that some thought were in the dark, behind closed doors.

Vive la révolution!

In order to clarify the consultancy services that AcKnowledge Consulting is offering to the market, I have drafted a collection of Capability Statements. A Capability Statement is normally a fairly straightforward document, outlining a technical function that can be delivered by an organisation – particularly one operating in an area like IT outsourcing. This is fine where the technical capability is readily understood by all concerned.

The main area  of this consultancy service is Optimising organisational efficiency by effectively managing and delivering the knowledge required to meet business demands – with a particular focus on meeting the demands of a sales force. This could be summarised as “Knowledge Management for Sales”, but the term “Knowledge Management” can mean many different things. Accordingly, I have developed a slightly different format for my Capability Statements, as follows:

• The Business Situation – an outline of the needs of a particular function or group within an organisation.
• The Challenge – some specific issues in this area that require attention, or that are presenting a problem.
• Where AcKnowledge Consulting can help – an outline of some of the specific ways that AcKnowledge Consulting can address these issues.
• Why AcKnowledge Consulting? – some supporting information on relevant experience that can be brought to bear in this situation, including testimonials from clients as appropriate.

These documents are written on a single page for each capability.  For an example, see the Knowledge Transfer Capability Statement.  The current list of capabilities and statements is available on the About page on this site.

I welcome any feedback or comments on these statements, and how useful you may find them for understanding the services described.

How are companies dealing with the KM challenge in the Web 20.era? … Reports of the demise of knowledge management sound somewhat exaggerated to the large number of Australian professionals working to implement KM strategies at large and small organizations across the country.

I contributed to an article in IDM Magazine some time ago; I have now been able to load a copy of the full article on this site.

The article includes interviews with a number of Knowledge Managers: Margaret Williams, Knowledge Manager at Gadens Lawyers; Linda Bevin, Information and Knowledge Manager at the Australian Wine Research Institute; Nerida Hart, Director of Knowledge at Land and Water Australia and Luke Naismith (then) a knowledge, foresight and change project leader with Contax, operating in the Middle East.

My contribution was based on my experience with the “KM Toolkit” at Telstra. (I had just left the organisation by the time the article was published.)

There is a brief synopsis of the presentation on a previous post.  Summary points as follows:

• Developing a knowledge sharing toolkit
• Keeping content up to date
• Dealing with knowledge hoarding
• Using multiple media and applying Social Media principles 

As I also chaired one day of the conference, there is also a bonus introductory slide pack, featuring photos of New Zealand!