Keith April 30th, 2012
I am talking about Twitter at the First Tuesday Blog Club tomorrow night. This may be an odd format for a blog post, but here are some of the ideas I may or may not talk about, depending on how the session goes, with links to the places some of the ideas are derived from:
- Why do you use Twitter?
- Do you want to use Twitter for business or pleasure?
- What to you want to achieve with Twitter?
- Does it matter?
I won’t be telling you how to get 300,000 followers; but I can tell you how I have got to 1,400!
Why I use Twitter
- Working on joint project – questions and answers.
- Offering tech help – stuck volume control on iPad.
- Retweeting observations: “If only they enforced bank regulations like they do park rules, we wouldn’t be in this mess.”
- Reading thoughts: “Closed networks are ignorance amplifiers”.
- News: The world’s lightest material has been created – a nanotechnology metal grid 100 times lighter than polystyrene foam.
- Sharing domestic activities: Making Christmas pudding.
How to get “Klout”
- Set goals?
- Develop your own voice
- Get noticed
- Find interesting hashtags and use them – eg #km, #kmlf, #kmedu
- Find people using paper.li and tweet on their subjects
- Get re-tweeted by influencers
- Klout.com is interesting, and gives some guidance on your effectiveness.
- It can tell you a bit about your style
- It isn’t everything, and don’t compare yourself too much with others, as it can be gamed.
- It can be misleading: eg, am I influential on Melbourne, Sydney and the Philadelphia Eagles?
How to misbehave on Twitter
- Multiple @s too often
- Nothing but links
- Duplicating same link > 25%
- Posting same tweet too often
- > 50% “app spam” – 4 sq, blip.fm, etc
- No activity for over one month
- Fewer than 10 tweets
- Never interact with followers
- Over 90% RSS feed
- Follow back < 10%
- All talk, no interaction, over 24 per day
- Unoriginal – > 70% RTs
- Self-obsessed – > 50% of tweets about themselves
- Unpopular – < 30% follow back
Expanding your scope
- Set goals.
- Choose who to follow – look at lists. Where is your audience?
- Tweet throughout the day. Use schedules, but be there to follow up.
- Use a simple handle that is easy to remember.
- Use your profile – include useful info, a welcoming picture and link to landing page.
- Connect with other social networks
- Do not use protected tweets or validators – make it easy!
- Remember to think about context, particularly if you are tweeting via another social network.
- Be helpful to others – it’s not all about you.
- Be nice – don’t name and shame unfollowers.
And who knows? Some of that may even make some sense. Thanks to those on Twitter who tweeted some of the links I have used here.