Effective organisational comms (updated)

Keith March 25th, 2009

Presented a half-day workshop on this topic at the CPA Australia Newcastle Convention this afternoon. Seemed to go well – had some good discussions.  This is basically an updated version of the same presentation I delivered at the Victorian CPA Congress last October. 

See the updated slide pack on SlideShare.

The details are as follows:

  • A toolkit approach to organisational comms – an overview of a range of comms media that can be used.
  • Understanding the social media revolution – understand how much things are changing around us.
  • Engaging and collaborating – working through a number of Web 2.0 tools, their applications and results.
  • Segmenting the audience – understanding diverse styles and needs.
  • Putting it all together – how to assemble a program of both traditional and Web 2.0 tools, with some specific case studies.

One Response to “Effective organisational comms (updated)”

  1. Keithon 26 Mar 2009 at 11:04 am

    For anyone that attended the conference that may be interested – I referred to a recent article about the issues facing the newspaper industry. The article in question is “Newspapers and Thinking the Unthinkable”, by Clay Shirky. You can see it here: http://www.shirky.com/weblog/2009/03/newspapers-and-thinking-the-unthinkable/

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