Keith August 31st, 2008
As part of my current project, I am writing some documents for a client’s sales force.
One thing I need to include in these documents is a brief marketing overview relevant to the key customer industries that my client is working with. What I am looking for is a summary of the key business drivers and value propositions for small to medium businesses working in these industries, and what they need to do to attract customers.
I am finding it a bit difficult to get exactly what I want for all of these from the web (an admission I hate to make!). It is probably best if I don’t give the full list of industries here (available on request), but suffice to say that the businesses involved are mostly dealing with consumer customers in defined geographic areas, and operating in fields such as trades and personal and professional services.
If you can point me to any basic info easily available out there, it would be great! You can leave a comment below, or contact me via other means if you prefer.
Keith August 28th, 2008
I know that there was a bit of a hiatus here after my exit from Telstra (two posts in April and only one in May), but I have just done a quick check of my Archive list, and it appears that I am currently averaging around 7 posts per month – which is around one post every four days.
It is very tempting to put off posting – particularly when you are incredibly busy – but for all aspiring bloggers out there, the secret is to post when something is on your mind, even just a few words. A blog post doesn’t have to be a magnum opus, although when you have the time and inspiration that can be good, too.
The most important thing is to keep up with a fairly steady stream, and keep your network engaged and building as much as possible!
One thing that I now find invaluable is Google Toolbar, which includes a spell checker – this is a lot easier that copying and pasting between Word and WordPress. Of course, when I do finally get around to upgrading to the latest version of WordPress, it’s all built in!
So, any other bloggers out there, what is your posting average?
Keith August 28th, 2008
Now everybody wants one:
Mistake makes ‘iPhone girl’ a celebrity
“A Chinese factory worker has become a celebrity after her smiling face was accidentally loaded onto an Apple iPhone and shipped to the other side of the world, her employer has said.
“The unidentified worker flashed a smile and made a peace sign to a co-worker whose job was to test the device’s camera in the southern city of Shenzhen, said a spokesman for Foxconn, which assembles the phones for Apple. The woman’s colleague apparently forgot to delete the photo from the phone, which was sold to a consumer in Britain, who posted it [to MacRumors.com] on the Internet, Foxconn spokesman Liu Kun told AFP on Wednesday.”
Apparently Apple have no plans to adopt this as standard practice, but this raises an interesting question:
“As one person wrote in an Internet post: ‘It would be great for every Chinese worker who makes your iPhones to take a snap of herself or her factory friends … a hello from a person you would never otherwise meet. Globalisation in practise.’”
A new social networking technology?
Keith August 25th, 2008
Matt Moore and I recently collaborated on an article for Melcrum’s KM Review magazine: Closing the deal with the help of knowledge.
A copy of this is now available for downloading on the Documents page on this site.
Keith August 22nd, 2008
My next event – I will be speaking at the Marcus Evans 5th Annual Web Content Management Forum in Sydney on Tuesday 2 September, at the Sydney Harbour Marriott.
The title of my presentation is: Improving your knowledge management performance to gain a competitive advantage and developmental process. As soon as I figure out what that means, I will get my slide pack finished and be ready to deliver it!
But seriously – if you are in Sydney that Monday or Tuesday and would like to catch up, happy to do so. I expect that I will be having some client meetings while I am there, but I should have some spare time around that, particularly on the Monday evening. I’ll be staying at the Sydney Harbour Marriott.
Keith August 19th, 2008
The word is out. This month, Kate Crawshaw is speaking on: “Social Software within the Firewall – Introduction and Tips on Getting Started“. The session is on Wednesday 27 August. See details on the Melbourne KMLF blog post.
Keith August 18th, 2008
“… when you tell people you write, read or listen to blogs, wikis, podcasts, social networks and online video – if they give you a funny look, it is now officially them that’s a freak, not you.”
- Marshall Kirkpatrick*
Picked up a couple of recent reports from different places. One was in time to build into last week’s presentation, one not.
Forrester Reports that Corporate Social Networks will Augment Strategic HR Strategies
The reports highlights the use of Social Media for: “… recruiting, alumni programs, mentoring, learning, collaboration, and connecting people…” It also reminds us that: “Professional networks are the backbone of business”.
Fastest Growing US Companies Rapidly Adopting Social Media
“77% of respondents now report at least some use of a social media tool in their business.”
This post highlights that social media adoption is “skyrocketing” in 500 of the fastest growing companies in the US.
Continue Reading »
Keith August 18th, 2008
In addition to Twitter being an essential information-sourcing tool, and useful for people returning to work from an extended absence, it has also started to occur to me that I am finding it a great way to feel connected while working as a sole consultant. In much the same vein as the people using it on extended leave, it takes the place of the office chatter that you get used to when working in an office full of people. I guess it also needs the same discipline of knowing when to engage and disengage…
When tweeting about this (about 4 hours ago), wonderwebby brought a post from deswalsh to my attention: 5 Ways Twitter Helps Me in Business. In particular: “it is an excellent way of overcoming some of the mental echo chamber effect of working solo.”
The journey continues…
Keith August 15th, 2008
So, I delivered the workshop today – to three great participants! The workshop was: Using social media to harness knowledge within an organisation: Addressing the challenges. We all had a great time, and a good conversation!
I have now also registered with SlideShare for the first time, and uploaded a (very slightly modified) version of the slide pack. Not totally happy with the way it has been rendered, but it seems to be fairly readable. It is also available for download. Help yourself! And thanks to those who contributed…
Also had a great conversation with Ian Farmer of Bullseye. Ian pointed me at a few interesting sites:
- Free web meetings at Dimdim.
- Social language learning at Livemocha. This apparently provides two-way language learning – with real people.
- How to draw maps using your GPS – and lots of other apps – at Fire Eagle.
Also got a good reference from elsua via Twitter for “Twelve Ways to Sell Social Media to Your Boss – Don’t Forget about Yourself!” This may be of particular interest to this morning’s participants!
Keith August 14th, 2008
A good day today. Met some good people, and all of the presentations were good.
Great live Second Life demo from Decka Mah (aka Lindy McKeown) to end the day. She also introduced us to PicLens – a cool Google plug-in for image viewing. Second Life is definitely a usable environment for learning, but the interface probably has a way to go yet to be really seamless. One thing to remember – it really works best as a synchronous learning environment – you have to be there at the right time. One neat application – a virtual city for immersive language learning.
You’ve heard of blended learning? Well, with Second Life, you can have “mixed reality”.
Some of us got a Twitter commentary going. See the tweets here – and a couple of rogue ones here.
Chieftech mentioned this site as a good source for info on RSS for the enterprise – he has also blogged about the day.
Lots of other good stuff, but I really need to make sure I am all ready to present my workshop tomorrow. A few parting thoughts that caught my attention, (somewhat paraphrased) from various presenters today:
- “So there are photos of me drunk on Facebook. So what if a prospective employer sees them? If they don’t like it, then I don’t want to work there, anyway!” Continue Reading »